What Makes a 409A Service the Best?
There is no industry ranking of 409A providers — the IRS does not certify or endorse any specific firms. The best 409A service for your company is the one that meets all legal requirements at a fair price with excellent support.
Evaluate any 409A provider on these five criteria:
Criterion 1: Analyst Credentials
The report must be signed by an independent qualified appraiser. Look for:
- CVA — Certified Valuation Analyst (National Association of Certified Valuators and Analysts)
- ABV — Accredited in Business Valuation (American Institute of CPAs)
- CFA — Chartered Financial Analyst with valuation experience
- ASA — Accredited Senior Appraiser (American Society of Appraisers)
Any provider that cannot name the credentialed analyst who will sign your report is a red flag.
Criterion 2: Methodology Documentation
A defensible 409A report must document which valuation methods were used and why. For most startups this means:
- Pre-Seed: Asset approach + scorecard/risk factor summation
- Seed: Backsolve + GPC market comps + OPM equity allocation
- Series A+: DCF + GPC + backsolve + OPM with DLOM analysis
Criterion 3: Auditor Support
Your Big 4 or regional auditors will review your 409A as part of ASC 718 stock-based compensation accounting. If they raise questions or request methodology clarification, your valuation provider must respond. This support should be included at no extra cost.
Criterion 4: Revision Policy
Auditors frequently request adjustments to 409A reports — changes to DLOM rates, alternative methodology documentation, or additional market comparable data. Your provider should offer unlimited revisions until your auditors accept the report.
Criterion 5: Price Transparency
Avoid providers who:
- Require a sales call before disclosing prices
- Bundle 409A into annual platform subscriptions at inflated rates
- Charge separately for auditor support, revisions, or board presentation materials
The best providers publish their prices publicly. Here are ours:
| Stage | Price |
|---|---|
| Pre-Seed | $1,099 |
| Seed | $1,299 |
| Post-Seed / Pre-Series A | $1,499 |
| Series A | $2,499 |
| Series B | $3,499 |